Prior to attending the 2nd Annual Sonoma County Barrel Auction, as part of the event "pre-parties," I was lucky enough to tour and taste current release wines at Gary Farrell Winery and have dinner in the caves of Pride Mountain Winery. While we are usually on the retail side of the three tier system, we sometimes get to peek behind the curtain and visit with the winemakers that are producing these amazing wines. It turns out, to my surprise and delight, that we spent the entire day surrounded by some amazing female winemakers, which, it seems, is kind of rare.
This past weekend we had the pleasure of attending the second annual Sonoma County Barrel Auction, which benefits the Sonoma County Vintners Association and showcases Sonoma County wines. This event offers "never before, never again" wines. Several of the wines offered are truly unique - a blend or a barrel that is unlike others the winery sells. But others are just a specific barrel selection of a wine the winery already makes and sells to the public. All of the bottles sold have a special SoCo barrel auction label that make it unique from anything else in the world.
Bob and I have been working hard the past few years, since we purchased Aabalat.com, to learn what it is our customers really want from our business. And one of those things is a better purchasing experience. Well...here it is! We hope you like it as much as we do.
Some of the improved features include:
I have three young sons, so the Elf on the Shelf is a major focus for us at home in the month of December. And, it seems, the Elf couldn't help but wreak havoc at Aabalat as well. Here is an images I captured from his annual mischief around the office. Evidently, he was interested in taking this bottle of 1982 Lafite back to the North Pole.
Sometimes we need to get out of the office. We're an internet company, so the majority of our time is spent with florescent lights and computer screens. But not on this day. Today Pete and I were invited to a special tour of the north tower of the Golden Gate Bridge.
It's harvest time in Napa. We often spend our weekends tasting new wines, but visiting Napa wineries at harvest time is truly special. The smells, the activity and excitement, the yellowing of the grape leaves - it's all wonderful. Here we are at Chateau Montelena observing a crush and getting some insights on the process from one of the staff.